
OpinionOctober 16, 2024
Numbers Are Persuasive—If Used in Moderation
Despite high levels of innumeracy and math anxiety, people often appreciate numeric data
David M. Markowitz is an associate professor in the department of communication at Michigan State University. In 2022 Markowitz was named a “Rising Star” of the Association for Psychological Science. He received his Ph.D. from Stanford University and his undergraduate and master’s degrees from Cornell University.
Numbers Are Persuasive—If Used in Moderation
Despite high levels of innumeracy and math anxiety, people often appreciate numeric data