OpinionOctober 16, 2024
Numbers Are Persuasive—If Used in Moderation
Despite high levels of innumeracy and math anxiety, people often appreciate numeric data
Stories by Ellen Peters
Ellen Peters is Philip H. Knight Chair and director of the Center for Science Communication Research at the University of Oregon. Author of Innumeracy in the Wild: Misunderstanding and Misusing Numbers, she studies the psychology of human judgment and decision-making and works with federal agencies to advance that science in health and health policy.